About Us

Founded by Hy Zimmerman, a proud Cuban-American and Afro Latina, My Lux Aura was born from a journey of self-discovery and a love for empowering women through fashion. Growing up, Haydee often felt caught between different worlds, searching for a style and identity that truly felt like her own. This journey inspired her to create My Lux Aura—a brand dedicated to helping young women embrace their individuality, no matter their background or ethnicity.

With a passion for fashion and a commitment to empowering women, Haydee’s mission is to inspire others to live boldly, authentically, and to their fullest potential. At My Lux Aura, we celebrate the beauty of self-expression and invite you to discover your own lux aura.